Contact Details. When contacting us, by sending an online form that we will make available to you, by sending an email to the email address displayed on the Site, or any other means within the Site and the system, you may be asked to provide us with certain data such as full name, email address, phone number, position and name of the organization, and the content of the inquiry, in order for us to handle your inquiry and contact you, including when leaving messages, if necessary. If you do not provide the required data, we will not be able to handle your inquiry and we will not be able to contact you.

Social Networks: We may use social networks and other tools to provide customer service, respond to your inquiries, and improve the services we offer. Any inquiry to us made through such networks and tools will additionally be subject to the privacy policy and terms of use of that social network.

Recorded Calls. Calls with us are recorded for control purposes, service management and legal defense. Therefore, if you contact us or we contact you by telephone, following the submission of your details on the Site or in general, remember that the call may be recorded and the personal details you provide during the call may be stored by us for the purposes detailed in this policy.

Log Files. We may use log files. The data appearing in the log files includes IP address, browser type, date/time stamp, referring/exit pages, filtering actions, clicks and any other data that may be provided to us from your browser. We may use such data for the purpose of analyzing trends, managing the Site and system, tracking visitor traffic on the Site and system, and for collecting demographic data.

Cookies. We may use Cookies on the Site and other tracking technologies for the purposes of data security, operation of the Site, adapting the services to your needs, displaying personalized data, and improving your user experience. A "Cookie" is a small text file that is saved on your devices when you visit the Site and is used to collect data about your activity on the Site, save your preferences, and verify your identity. For more information about the types of Cookies and managing preferences, see Section 5 below.

Additional Tracking Technologies. Beyond Cookies, we may employ additional tracking technologies such as web beacons, pixels, and tags, which may be embedded in digital content, videos, or email messages. These technologies allow us to collect information about how you interact with our services, including the pages or content you view, associated usage and interaction data (such as access times), the time and date of access, and the IP address used to access the services. The use of web beacons and pixels helps us analyze usage patterns of the services and present you with tailored content and advertisements. Some of these technologies are operated by third parties, such as advertisers or analytics providers, and are therefore subject to the privacy policies of those parties.

Mobile Device Data. We may collect technical data from your devices for the proper operation of our site and services. This data may include:

Device characteristics: device type, operating system, hardware model;
Technical identifiers: Device ID, MAC address, advertising identifiers (when available);
Usage data: date and time stamps of site and system usage, duration of activity, pages viewed;
Browser data: browser type, version, browser language, display settings;
Network data: IP address, the requested URL, referral pages.

Additionally, in accordance with legal requirements, we may use location-based technologies for the purpose of: adapting content and services to your geographical location; collecting aggregated statistical data to improve our services; identifying regional usage patterns. We do not use precise location data for your personal identification, and any use of location-based information is done in an aggregated and statistical manner, while ensuring the anonymization of the information. You may disable the use of location services at any time through your device settings.

Additional Analytical Tools.

We may use analytical tools to improve our Site and services. Each of these tools has its own privacy policy, and we are careful to select providers who are committed to high standards of privacy protection and information security.

Types of Cookies. There are two main categories of Cookies:

First-party Cookies – issued directly by us to your devices.
Third-party Cookies – issued by a third party on our behalf, such as data analysis service providers (Google Analytics), advertising networks, social media platforms, and other service providers. These Cookies are used for functionality, performance/analytics, marketing, and social media purposes, and may be used to collect statistical information, tailor advertising content, and integrate external content (such as videos or posts from social networks). These Cookies are not under our control, and their use is subject to the privacy policies of those third parties. These third parties may change their terms of use and the purposes for using Cookies at any time, and we recommend reviewing the relevant policy of each third party for more information. Blocking third-party Cookies may affect some of the functions on the Site, such as the display of external content or the personalization of advertisements.

Cookies may remain on your devices for different periods of time:

Session Cookies – exist only as long as your browser is open and are automatically deleted when it is closed.
Permanent Cookies – are saved even after the browser is closed and can be used to recognize your computers on return visits.

Types of Cookies by function:

Essential Cookies – necessary for the basic functioning of the Site, enabling navigation and use of its main features. They are stored for the duration of your stay on the Site and are deleted when the browser is closed;
Functional Cookies – improve the user experience by remembering your preferences (such as language, text size). They are stored for a period of up to one year;
Performance and analytics Cookies – help us understand how users interact with the Site, identify errors, and improve the Site. They are stored for a period of up to two years;
Marketing and advertising Cookies – are used to personalize advertising content and measure the effectiveness of advertising campaigns. They are stored for a period of up to two years.

Managing Cookie Preferences. Most browsers allow you to control Cookies through the browser settings. You can: Receive a notification before accepting Cookies and choose whether to approve them; Block Cookies entirely or selectively; Delete existing Cookies from your devices.

To manage your Cookie preferences, please refer to the specific instructions of the browser you are using:

Google Chrome: Menu (three dots) > Settings > Advanced > Privacy and security > Content settings > Cookies;

Mozilla Firefox: Menu > Preferences > Privacy & Security > Cookies and Site Data;

Safari: Preferences > Privacy > Cookies and Website Data;

Microsoft Edge: Menu > Settings > Privacy, search, and services > Cookies.

Consequences of Blocking Cookies: Blocking certain Cookies may affect your browsing experience and the availability of some features on the Site: Blocking essential Cookies may prevent the use of certain parts of the Site; Blocking functional Cookies may limit our ability to remember your preferences; Blocking performance Cookies will prevent us from improving the Site according to usage patterns; Blocking marketing Cookies will prevent the display of personalized content, but will not affect the basic functionality of the Site.

Cookie consent and our service providers: On your first visit, a cookie banner lets you accept or reject non-essential Cookies by category (functional, performance/analytics, marketing). Essential Cookies are set regardless, because the Site cannot work without them. You can change your choice at any time through the "Cookie settings" link in the footer of every page. The Site is hosted on, and its forms and analytics are provided by, HubSpot, which sets first-party Cookies on our behalf (for example __hstc, hubspotutk, __hssc, __hssrc and __hs_cookie_cat_pref) to recognize returning visitors, measure visits and remember your consent choice; HubSpot processes this data for us as a service provider under a data processing agreement. The accessibility menu stores your display preferences in your browser only (local storage); nothing is sent to us. We also use PostHog (EU servers) to measure how the Site is used: if you accept analytics Cookies it sets its own first-party Cookies; if you decline, it counts your visit anonymously without storing anything on your device, using a daily hash that cannot be traced back to you.

To provide you with services, including allows you to use the website.

For the purpose of contacting you, including when sending messages.

In order to improve the Site and its performance, according to its purposes.

For the purpose of handling your requests of any kind and responding to inquiries and complaints.

For the purpose of securing data on the Site and complying with legal provisions.

For the purpose of defense in legal proceedings.

For the purpose of sending data and advertisements regarding our services to the email address you provided us or through a call from our representative to your phone. You may request at any time to stop receiving such data and content as stated above by clicking on an unsubscribe link or by sending an unsubscribe request to the email: info@almalabs.ai.

To service providers on our behalf, who assist us in our activities, including business operation system providers;

In the event of a violation of the terms of use or this Privacy Policy or if you perform through the Site, actions that appear to be contrary to law, or an attempt to perform such actions;

In the event of any dispute, claim, lawsuit, demand or legal proceedings, if any, between you and us;

In any case where we believe that the disclosure of the data is necessary to prevent bodily harm or property damage (to you or to a third party) or in connection with an investigation into suspicions of illegal acts;

In the event that we are required by law to transfer your personal details and data collected about your activity on the Site to third parties, including if we receive a judicial order directing us to provide your details or data about you to a third party or in response to a request from a law enforcement authority or other governmental or public authority;

In the event that we are acquired by a third-party company or merge with a third-party company.

In certain circumstances, third parties to whom the data is transferred under this section may be located outside Israel, including in countries that are subject to a different level of protection than that provided under Israeli law.

Controller. Alma Labs Ltd. is the controller of the Personal Data collected through the Site. You can reach us at info@almalabs.ai.

Legal bases. We process your Personal Data on the following legal bases: (a) your consent (Article 6(1)(a) GDPR), for example for non-essential Cookies and for marketing communications, which you may withdraw at any time without affecting the lawfulness of processing before withdrawal; (b) the performance of a contract or steps taken at your request before entering into one (Article 6(1)(b)), for example when you contact us about our services; (c) our legitimate interests (Article 6(1)(f)), such as operating, securing and improving the Site and responding to enquiries, where those interests are not overridden by your rights; and (d) compliance with legal obligations (Article 6(1)(c)).

Your rights. Subject to applicable law, you have the right to: access the Personal Data we hold about you; have inaccurate data rectified; have your data erased; restrict our processing; receive your data in a portable, machine-readable format; object to processing based on our legitimate interests, and to direct marketing at any time; and withdraw consent. To exercise any of these rights, email info@almalabs.ai. We will respond within one month, extendable by two further months for complex requests, and we may ask you to verify your identity. You also have the right to lodge a complaint with a supervisory authority, in particular in the EEA member state of your habitual residence, place of work or place of the alleged infringement, with the UK Information Commissioner's Office (ico.org.uk), or with the Swiss Federal Data Protection and Information Commissioner.

International transfers. We are established in Israel and process Personal Data there. The European Commission (Decision 2011/61/EU, confirmed in 2024), the United Kingdom and Switzerland each recognize Israel as providing an adequate level of data protection, so transfers of your Personal Data to us do not require additional safeguards. Where we engage service providers located in other countries (for example, HubSpot, whose servers for our account are located in the European Union), we rely on adequacy decisions or on standard contractual clauses approved by the European Commission or the UK, as applicable.

Retention. We keep Personal Data only for as long as necessary for the purposes described in this Privacy Policy: enquiry and contact data for as long as we are in contact with you and up to three years after our last interaction, unless a longer period is required by law or to establish, exercise or defend legal claims; Cookie data for the periods set out in Section 5.

Automated decision-making. We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.

Representative. Where required by Article 27 GDPR or Article 3 UK GDPR, we will appoint a representative in the EEA and/or the United Kingdom and publish their contact details here. Until such an appointment is made, please direct any enquiry under the GDPR or UK GDPR to info@almalabs.ai.